services - travel & consumer PR





Expertise & experience
With a team consisting of some of the most respected professionals in the field of travel and wider consumer PR, we represent some of the leading brands in this area.  Our media relations expertise spans consumer, crisis, corporate, trade, business, broadcast and social media across the travel and transport sector. Our campaigns are innovative, powerful and integrated across all types of media. 

LEWIS Clients
Travel
Ampersand Travel – www.ampersandtravel.com
British Midland International (bmi) - www.flybmi.com
Le Bristol, Paris – www.lebristolparis.com
Maharajas’ Express, India – www.maharajasexpress.com
Nantucket Island Resorts, USA – www.nantucketislandresorts.com
Seasons in Style – www.seasonsinstyle.com
Consumer
Emma Bridgewater – www.emmabridgewater.co.uk
FIBA – www.fiba.com

Clients

Integrated approach
We take a highly-integrated approach to traditional PR, digital PR and social media. We have recognised that many brands are failing to recognize, and utilize, the substantial changes taking place in the traditional media. Subsequently LEWIS has put itself at the forefront of the changes taking place in social media and positions its clients ahead of their peers in all forms of social media and online presence. We have a team that work solely on developing, managing and monitoring such campaigns for clients.  We can also build iPhone and iPad apps on request using our in-house tech team.

Coverage

Return on investment
We develop practical campaigns that support business and sales’ goals, based on compelling content, and using the most relevant tools and technologies. As an agency we always look for ways to reach beyond the traditional realm of PR, to give clients wide-ranging impact and ultimately to make PR a commercial success.

Journalist culture
LEWIS was founded by journalists and today is run by journalists.  Writing good quality copy is our forte. It goes without saying that the fundamental skill in PR is the ability to spot a good story. We also believe that when speaking to the media, the right all-round approach, content and attitude is just as important as having the contacts. With former reporters on-staff, the team anticipates the media agenda and communicates our clients’ stories in a compelling way, often creating entire story packages for reporters and bloggers. We also know that being responsive and knowledgeable is critical.

Global reach
With a global team, based in more than 30 LEWIS offices around the world, we create an international awareness rather than just a UK regional awareness for clients, depending on individual objectives. We enable our clients to “speak with one voice” around the world. This global cohesion (especially outside of Europe) is something that few, if any, agencies can offer despite the fact that ensuring a consistent approach across all markets is increasingly key to results.



Our team
The LEWIS team includes two of the most respected professionals in the field of travel. Paul Charles, COO at LEWIS, was formerly Director of Communications at Virgin Atlantic and prior to that at Eurostar and Julia Perowne who heads the division was formerly International Client Director at the Massey Partnership. Together they provide clients with more than 15 years of director-level experience. They have created a team with experience from across the sector who have a respected and highly creative approach to modern day public relations.

Key team contacts

Paul CharlesPaul Charles, COO
Formerly Sir Richard Branson’s PR adviser as Director of Communications for Virgin Atlantic, Paul is in charge of strategy for the Consumer & Travel Division.  Paul has an exceptional track record as a journalist, working as a presenter and reporter for BBC News for 10 years on programmes including BBC World Business Report, BBC Money Programme, BBC Radio 4 Today, Financial World Tonight and MoneyBox. After the BBC, Paul was Head of Communications for software company Misys before becoming Director of Communications for Eurostar, where he launched Britain’s first high-speed rail line. In 2006, Paul became Director of Communications for Virgin Atlantic, launching new destinations and working closely with journalists and influencers across the globe. Now Chief Operating Officer at LEWIS, Paul has extensive and long-lasting relationships with many global journalists, including all UK Travel and City Editors, as well as key transport and travel reporters on BBC, ITN, Sky News, CNN and CNBC.


Julia PerowneJulia Perowne, Director, Consumer & Travel
Formerly International Client Director at the Massey Partnership, Julia has seven years experience in the hotel PR industry and has launched and run campaigns in Africa, Asia, India, the USA, Europe, the Caribbean and the UK. Julia has a refreshing approach to PR that journalists appreciate; an honest and direct approach with a real ability to get under the skin of a place and give it character and individuality. Julia has directed some of the finest hotel campaigns in the world – Parrot Cay and the seven other COMO Hotels and Resorts including the Metropolitan London and the COMO Shambhala Estate and Uma Ubud in Bali, Mandarin Oriental Hotel Group, Oberoi Hotels and Resorts, the Carr Hartley’s Tamimi group in Kenya, Nantucket Island Resorts and other individually privately owned luxury hotels such as Le Beauvallon St Maxime, Crillon le Brave, Provence and Montpelier Plantation on Nevis.



Alicia GonzalesAlicia Gonzales, Associate Director
Alicia has extensive corporate experience having worked with international brands such as Salesforce.com and BT, which is increasingly useful in bringing travel clients out of the travel sphere and into the wider media marketplace. Alicia specialises in leading creative integrated campaigns across multiple markets and areas of PR, with award winning results. Among her current clients Alicia manages consumer accounts such as Emma Bridgewater, as well as global client FIBA, the world governing body for basketball. Alicia was a finalist for the Young PR Professional of the Year Award 2009.


Laura SmithLaura Smith, Senior Account Manager
Laura previously headed up PR for the global tour operator, Cox & Kings. Laura has extensive experience of organising and running press trips globally, including to Asia, Africa, South America and the Middle East, “selling-in” key stories and features to journalists and editing consumer magazines for Cox & Kings’ customers. Prior to that, Laura was Marketing & PR Coordinator at Regaldive Worldwide, a specialist scuba diving travel company, promoting diving holidays to the Caribbean and other markets.


Lizzie MorrisonLizzie Morrison, Senior Account Manager
Lizzie joined LEWIS in June 2010 from ZFL PRCo, where she managed a number of high profile luxury travel accounts including Raffles International Hotels & Resorts, Abercrombie & Kent, Jumeirah Group; Swire Hotels; The Mustique Company; Boutique 1 Lifestyle, Dubai; Makanyane Safari Lodge, South Africa; Castel Monastero, Italy; Cuixmala & Hacienda de San Antonio, Mexico; and La Manga Club, Spain. Lizzie has also spent time as an in house hotel events manager and has great relationships with tourist boards, airlines and luxury brands. Lizzie runs the bmi British Midland International account at LEWIS.


Please contact us on travel@lewispr.com and +44 20 7802 2626.