services - LEWIS LIVE

As a marketer or communicator, you understand the importance of optimizing your company’s online profile. Social media news releases and newsrooms are a great way to boost your online visibility, while also ensuring you serve the needs of reporters, bloggers and others looking to find out more about your organization.

What is a social media news release?
A social media release (SMR) is an online news release that incorporates multimedia, links and other social features to make it more findable on search engines, more shareable and more interactive. SMRs take advantage of social applications such as Twitter, Facebook, YouTube and Flickr to extend the online reach of a news release. They also provide more context and value to readers and enable those interested in your news to easily gather supporting material, see others’ reactions, and subscribe to future announcements.

What is a social media newsroom?
A social media newsroom has all the elements of a traditional online press room, such as press release archives, recent coverage, contact details and image libraries, but adds social channels such as a company blog, Twitter feed, YouTube channel, Facebook page, LinkedIn profile and Flickr feed. A social media newsroom also includes multiple search and social features to make it more findable on search engines, more searchable within the newsroom, more shareable and more interactive.

Introducing LEWIS LIVE
LEWIS LIVE is a platform for building and publishing social media news releases and entire newsrooms.

Based on industry best practices and proven technology, LEWIS LIVE makes building and maintaining social media newsrooms and SMRs easy. Here are just some of the benefits of using LEWIS LIVE:

•    Increase your online visibility. LEWIS LIVE allows you to increase your online footprint in three ways:
o    Easily Search Engine Optimize news releases and newsrooms and add Wordpress tags, making content more findable.
o    Share and post your content to social channels, such as Twitter, Facebook, YouTube, Flickr, Delicious, and much more.
o    Have your SMRs featured on the LEWIS LIVE portal, a major, multi-source news aggregator.

•    Communicate with your audience more effectively. LEWIS LIVE makes your news releases and newsrooms more engaging and interactive. Built by PR professionals, the platform is designed to make news content more valuable for media, bloggers and other interested groups.
o    It’s easy to add photos, videos and downloads to your SMRs, highlight key facts and provide links.
o    Readers can search your newsroom and subscribe to feeds.
o    They can even comment on your news or see conversations currently happening about your brand or your industry.

•    Analyze news release and newsroom impact. Get access to analytics for your newsroom or SMR to see where your visitors are coming from and what content they’re most interested in.

•    Keep pace with social media innovation. Built on Wordpress, LEWIS LIVE benefits from the continuous development and support of the huge Wordpress community.

•    No need to rely on IT or specialist skills. LEWIS will create and manage your news releases and newsrooms for you, and host them in a secure, reliable environment. If you choose to manage them yourself, a template-based approach means you can have a social media release, or even an entire newsroom, up and running in a few hours. Because the interface is Wordpress, it’s designed to be intuitive for non-technical users so you can be in complete control.


For more information about LEWIS LIVE, please contact LEWIS PR or download the entire product details here.