services - Digital, SEO & Social Media PR
social media & digital PR
LEWIS has always taken the approach that PR must be visual, fast and global.
Today that is more true than ever. Content is created, consumed, commented on, collaborated over and circulated at an ever-accelerating pace through social media, search engines and digital content. Companies must be quick to identify, learn from and engage in conversations that are happening about their brand. They must communicate using channels preferred by an increasingly selective audience. And they must ensure their message can be understood around the world in seconds.
LEWIS takes a highly integrated approach to social media PR. It develops practical digital PR programs that support business goals, are based on compelling content, and use only the most relevant tools and technologies.
The LEWIS Digital Production team offers video, Flash, Web, graphic design and Search Engine Optimization (SEO) services, to support PR campaigns.
Social media, digital and SEO PR services include:
Social media PR audits – any PR campaign should start with an audit to identify key influencers, issues and channels, and to identify the level and tone of conversation relating to the client’s brand. Audits result in a detailed report and analysis of findings as well as future recommendations.
Social media PR monitoring – ongoing monitoring of conversations is provided using a combination of tools, custom feeds and manual searches. Clients can choose to receive updates via daily reports or a customized portal. LEWIS provides analysis of key social media influencers, issues and channels and highlights emerging trends.
Social content creation – ‘social content’ can be text, audio or video-based; it can range from a blog or Flickr feed to a microsite or interactive game. LEWIS works with clients to develop social content goals, concepts, scripts, storyboards and other strategic components. Using the agency’s in-house digital production team, LEWIS has helped clients engage with their audiences through shareable videos, podcasts, interactive graphics and applications. Account teams also provide guidance and support for sharing and promoting content via social networks, widgets and other social media. – social media-enabled press releases present essential news information in a way that allows reporters and bloggers to navigate, share and link to the news. Social media news releases (SMRs) and newsrooms are a great way to boost your online visibility. Based on industry best practices and proven technology, we have developed LEWIS LIVE, a platform which makes building and maintaining social media newsrooms and SMRs easy. For more information on LEWIS LIVE click here.
Search engine optimization (SEO) – LEWIS can help ensure SEO and PR strategies complement each other by recommending keywords and optimizing online newsrooms, press materials, and all social content such as videos, blogs or social network profiles. Public relations SEO experts also work with clients to deploy full website optimization to drive traffic and increase conversion, all aligned with the overall PR strategy.
Blogger relations – relevant blogs are identified at the outset of a campaign and the team works to build relationships and develop measurable traction with bloggers.
Community engagement – all stakeholders in a brand are part of the community and identifying and ensuring regular communications and building a timely response mechanism is essential. LEWIS is experienced in developing both B2B and B2C community communications programs.
Social media PR ambassadors – LEWIS runs workshops to help clients use social networks, communities and microblogs and works with clients to integrate these channels into their communications programs.
Social media PR measurement – LEWIS has developed a measurement methodology that allows clients to evaluate the outcome of social media PR programs. The methodology is based on the premise that there are four levels of engagement between a company and its stakeholders: View, Interact, Contribute and Transact. Read more information on our approach to integrated PR, social media, SEO and digital marketing.