services - international coordination
International coordination
LEWIS provides strategic global campaign management services via a team of dedicated international PR coordination specialists. It is this team’s role to understand the nuances of PR in different markets and help clients formulate a truly global strategy. The team manages worldwide and regional corporate PR programs for clients, taking a lead agency role, managing planning, messaging and content creation, handling international business media and establishing coordination processes.
The LEWIS international team members sit across a number of countries, are multi-lingual and use the latest technology to work closely day-to-day with LEWIS teams and agency networks worldwide.
International campaign management services include:
- Single point of contact for effective management of PR campaigns across multiple countries with local knowledge and expertise
- Centralized campaign content creation
- Global business media handling
- Extranet portal for consistent messaging, material and best practice sharing with 24/7 access
- Centralized online reporting and evaluation dashboard to demonstrate value and justify PR spend
- Lead agency role, working with LEWIS teams or range of agencies in a client’s network
- Executive media and presentation training
- Greater economies of scale through centralized knowledge, content creation and reporting
- Greater control over global PR programs and consistency of message
- Global and local expertise – all team members have run in-country PR programs prior to joining the international team
- Reduction in admin and management burden of managing multiple agencies allows more time for strategy and campaign planning
- Extension to internal marketing teams, which are often under pressure
- Central evaluation of PR results helps justify spend and business value with senior management