services - analyst relations
LEWIS Analyst RelationsIndustry analysts play a key role in defining markets and educating buyers. For some industries, an analyst relations program is an essential part of the communications strategy. Integrating analyst relations into other elements of the PR can result in more powerful positioning and greater market understanding of a client’s proposition.
LEWIS works with clients to identify and track the most influential and relevant industry analysts and advises on strategies for engaging with them. It helps clients present their messages to the analyst community – and incorporate analyst feedback and recommendations as a result. LEWIS helps its clients conduct an ongoing dialog with relevant analysts through briefings, tours, newsletter, blogs, microblogs and one-to-one interaction.
Analyst relations services include:
- Global, regional or country-specific AR campaigns
- Integrated AR and PR
- Briefing tours
- Industry vertical campaigns
- Analyst summits
- Executive analyst briefing coaching
- Material development
- Analyst report tracking and submissions