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UK´s favourite tour operator Seasons in Style chooses LEWIS PR to power its media relations

~ Tour operator to become trusted travel adviser and leader in social media ~

22 Apr 2010
One of the UK’s leading luxury tour operators, Seasons in Style, is to bring in LEWIS PR as it embarks on a major investment in social media in travel. LEWIS will elevate the travel brand by developing a strong social media presence for Seasons in Style as well as build its position further across print, broadcast and online media.

The move is a coup for LEWIS which started its new travel and consumer division earlier this year and is already attracting some prestigious accounts.

Seasons in Style was voted the UK’s favourite tour operator by the readers of Condé Nast Traveller in 2009 and prides itself on arranging tailor-made and exclusive holidays around the world in some of the most sought-after destinations.

LEWIS will begin working with Seasons in Style in May. Seasons in Style recently merged with the Eden Collection to form the Eden Luxury Travel Group and the combined company will now operate out of headquarters in Chester.

Seasons in Style has enjoyed significant sales growth and increased brand recognition in the luxury holiday market over the last 5 years and is delighted to be working with LEWIS. As we embark on a new era, we look forward to exploiting our presence in social media, to network and find a fresh breed of client, as well as continuing our success in traditional media. I am confident LEWIS will bring their experience and flair to the table in achieving this goal.


Peter Williams, Chairman of Seasons in Style
Paul Charles, COO, LEWIS PR, commented: "Seasons in Style is one of the most experienced and exciting luxury tour operators in the UK. They have great ambitions to grow their business further and we are delighted that LEWIS, a leader in the transport and travel sector, has been recognised for the proactivity, creativity and innovation that we bring to award-winning PR campaigns."

LEWIS PR’s travel and consumer team already represents luxury train operator Maharajas’ Express; Indian subcontinent and South-East Asia travel specialist Ampersand Travel and British pottery firm, Emma Bridgewater.

The team includes Paul Charles, former Virgin Atlantic and Eurostar Director of Communications; Julia Perowne, who has led campaigns for COMO Hotels and Resorts, Hotel du Vin, Malmaison and Nantucket Island Resorts among others; Laura Smith, who was head of PR for tour operator Cox & Kings; Lizzie Morrison, who has managed a number of high profile luxury travel accounts including Raffles International Hotels & Resorts, Jumeirah Group, Swire Hotels and The Mustique Company; and Alicia Gonzales, who has worked on a range of corporate accounts including BT and Salesforce.
 
LEWIS, which celebrates its 15th birthday this year, has been recognised for its innovation in social media and for its strong product development, including iPhone/iPad Apps and the use of augmented reality.