news - latest news
Manhattan Associates rolls out multi-market brand awareness campaign with LEWIS PR
~ agency to manage co-ordinated international campaign for leading supply chain solutions provider ~
16 Apr 2010
Global supply chain solutions provider, Manhattan Associates, has selected LEWIS PR to handle its media relations in the UK, Japan and Eastern Europe. This follows the success of LEWIS’ campaign for the brand in the Benelux and key markets in Asia-Pacific. With an impressive portfolio of clients across a range of industries including the technology sector, LEWIS proved to be the most suitable candidate to raise the company’s profile in multiple markets.To help Manhattan Associates maintain its leading competitive position, campaign activity will support business growth through raising brand awareness in new markets in Europe and Asia Pacific. The campaign will also highlight the strengths of Manhattan Associates’ people and products, the depth of its client base as well as its focus on good customer service.
John Bird, director of international communications strategy at Manhattan Associates, commented: “We have been consistently successful as a business over the last 20 years and see further growth in markets like the UK, Japan and Eastern Europe as key to extending the company’s international success story. We believe LEWIS’ creative and proactive approach to PR will complement our sales and other marketing activities. With a strong international reach, LEWIS is able to offer consistent messaging and solid media relations support across all markets – key factors for us as a global brand.”
Manhattan Associates brings enormous value to our existing client base as a growing international brand with a history of strong performance in its sector. Our experience means we’re well-equipped to expand the campaign into new markets, educate businesses and potential customers about the benefits of superior supply chain processes, and deliver a consistent and controlled PR campaign across multiple markets.
