Agency handles PR in Germany, UK & Spain following competitive pitch
LEWIS PR has been appointed to handle the PR campaign for JET COMPUTER on a retained basis. The agency has been tasked with raising Jet's profile across the three markets and will act as a press office function for the company.
JET COMPUTER was founded in 1996 in Germany and stands for high quality and innovative computer components and peripherals. Due to consistent customer orientation and the clear commitment to reliable and high quality products, the company has established itself as one of the leading suppliers in Europe for PC cases, power supplies and coolers. In addition to IT components, JET offers accessories for digital mobile equipment, especially for notebooks, notepads, netbooks and mobile phones and acts as distributor of renowned brands such as Antec, BeeWi, Crocfol, Foxconn, Zotac, JCP, Xilence, Zignum, Corkcase, Edifier, Energizer, Innergie and Raidmax.
Uwe Lang, Vice President at LEWIS Germany, said: "This win is very significant for LEWIS, as it reinforces the benefits of our international approach. The JET COMPUTER story is a great one to tell. Our experience in this market segment will be a real asset in helping JET COMPUTER build brand awareness and achieve its growth targets."
Erdem Winnicki, marketing director at JET COMPUTER, explained: "We needed to find an international agency that could support our business in our key markets Germany, Spain and the UK, delivering consistent messaging across these borders. With a strong global track record in the consumer electronics sector, LEWIS is able to deliver the PR programme we require."