The New Rules of Content

The Role Of Brand Journalism In PR

Are you wondering what brand journalism is, and what makes it worth the investment? Done well and done consistently, brand journalism will:

  • Generate goodwill, trust and positive brand value as customers come to you are your platforms again and again for information and insight
  • Educate and build brand awareness by taking a lead role in your sector and establishing your company as a thought leader.
  • When shared and optimized it will build a community for your brand and a community that will become your advocates and your company’s champions


To find out more about brand journalism and how it can benefit your business, read our eBook. It will help you understand:

  • the concept of brand journalism
  • its place in, and implications for, the wider industry
  • what good practice looks like
  • its role in PR
  • what you need to do it well